CEO and co-founder across three agency groups — TAR, DAAD and Insight. Not a strategist who has only ever advised: an operator who founded the agencies, carried the P&L, and reported the collected number to people who could fire him.
For 13 years I didn't write decks about marketing — I ran the companies that did it. I founded and led agencies serving the Saudi market: full e-commerce builds on Salla, brand and performance work for dozens of homegrown brands, and the unglamorous operational reality of payroll, client retention and quarterly numbers.
Running an agency teaches you something advising never does: the only number that matters is the one that actually lands. I carried the responsibility for results, not slides — which is exactly why my work today reports both the platform-reported number and the real, collected one. You always see gross and delivered.
My last agency group, Insight, runs Greeners — an Arabic SEO and content-publishing practice. That's not a coincidence: putting brands in front of search demand in Arabic is the exact problem AI search now reshapes. I've moved from directing teams who do this work to building the AI systems that do it — multi-agent platforms that research, draft, ship and measure. Same problem, better machine.
These are entrepreneurial and leadership credentials — companies founded and led, third-party trust signals, and a named client portfolio. (Agencies' own self-reported counters are deliberately left out.)
Chief Executive Officer
The parent behind two Saudi-market brands. Irtiqaa Al-Khaleej — a Saudi e-commerce agency specialising in Salla storefronts — holds Maroof registration 280303 and a 4.3/5 rating across 145 Google reviews, a third-party trust signal earned under my leadership. VIA was an early AI-native play whose point of view — "beauty doesn't pay the bills; we sell growth engineering, not visual illusions" — is now the spine of how I work.
Co-founder
Its performance brand Kafu built and ran marketing for roughly 28 named Saudi client brands across oud and perfume, fitness, optics, maternity, F&B and e-commerce — names like Dana Oud, Sultan Optics, Vexafit, ROQAYA, First Mile and Golden Pineapple. A named portfolio across that many verticals is the entrepreneurial proof: a real book of business, not a logo wall.
Chief Executive Officer
Its brand Greeners is an active Arabic SEO and content-publishing practice based in Jeddah, including a published Saudi SEO guide. This is the work that maps directly to what I do now: making brands findable, trusted and cited in Arabic — the GCC-native version of the AI-search problem.
Ad spend of 121,330 AED produced ~912,550 AED in collected revenue — approximately 7.5x clean ROAS. FIT is also cited in Google's AI Overview and ranks #1 for tracked course queries, out-citing PwC on specific terms — the outcome of crawlable, genuinely useful, entity-clear content.
Education is a paid service with no product to return, so the collected number and the clean number land on the same spot. That's the figure.
Thirteen years operating, one system that prints a clean number, and a method that shows you what's real. If you want that machine built around your funnel, start with a diagnostic — one call, and I'll tell you what to build, what to skip, and what it's worth.
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