Ecommerce operators
Connect acquisition, merchandising, retention and collected revenue so the team can act on one trustworthy picture.
13 years building marketing for the Saudi market — founder/CEO across three agency groups (TAR, DAAD, Insight). I build practical AI marketing systems for ecommerce, education and growth teams across Qatar, Saudi, the UAE and the US.
System map
Research, create, publish, and measure converge inside one system that leads to an inspectable outcome.
Collect the signal and context before choosing a path.
Turn understanding into a useful asset or workflow.
Move the work into the right channel and audience.
Connect activity to the outcome and inspect what happened.
Verified operating proof
FIT Education grew through a measurement system that reconciled ad-platform claims with collected revenue and organic visibility.
Read the verified case study
Built for operators
Connect acquisition, merchandising, retention and collected revenue so the team can act on one trustworthy picture.
Build a measurable path from search visibility and enquiry quality to enrolment and collected tuition.
Turn fragmented tools and experiments into an operating system the team can run, inspect and improve.
A fixed-scope read on whether AI engines can find, trust and cite you — with a prioritized action list.
02 / BuildA live multi-agent system built around your funnel — research, draft, QA, publish, measure.
03 / LeadershipSenior, hands-on direction: what to build, what to buy, what to skip — with the two-number rule.
Operator, not commentator
I spent 13 years building marketing for the Saudi market and led three agency groups. The work below shows the operating decisions, constraints and measured outcomes — not a highlight reel without context.
How I workA reconciled growth system across paid acquisition, organic search and AI answers.
A search system designed around discoverability, evidence and repeatable publishing.
A two-number measurement layer separating platform claims from collected revenue.
A conversion system built around real mobile behaviour and COD operating constraints.
Working model
Map the commercial goal, evidence, constraints and measurement gaps before choosing tools.
Define the smallest useful system, its owners, handoffs and success measures.
Ship a working system, connect it to the baseline and tune it in the open.
Document the operating model, train the team and keep only the optimization that creates measurable value.
Before you book
Every engagement has defined deliverables, review points and a handover plan. Ongoing work continues only where continuous optimization creates measurable value.
Fully remote. I work with founders across Qatar, Saudi, the UAE and the United States — async-friendly, with calls in your timezone.
No. Every engagement has defined outcomes, review points and a handover plan. Ongoing work continues only where continuous optimization creates measurable value.
The two-number rule: every report shows both the platform-reported number and the real, collected number. You always see gross and delivered.
Both. Systems, content and reporting ship in English and Arabic — including right-to-left layouts and GCC-native phrasing.
I build. These are working multi-agent systems and automations in production — not advice decks or prompt templates.
It depends on the problem and scope. A diagnostic, a system build and fractional leadership are different engagements. We start with a short diagnostic, then you receive a clear, scoped proposal before any commitment.
One call. I’ll tell you what to build, what to skip and what it is worth.