Ecommerce operators
Your platforms report four different revenue numbers. The store banked one. Build the layer that reconciles them and gives the team a single number they can act on.
I build the system — search, ads, automation, reporting — then run it with your team until it holds without me.
30 minutes · no slides · you leave with a written go/no-go
13 years in the Saudi market 3 agency groups led systems live in production English + Arabic
FIT Education's dashboards told one story. Collected bank-level revenue told a better one. A reconciled measurement system tracked every dirham from click to cash — and ranked the course above PwC in Google's AI Overview.
Read the verified case study
Live screenshots from the FIT Education case, June 2026.
Rank in Google and get cited in AI Overviews — measured after launch, not promised before it.
$6,500Ad spend reconciled to the revenue the bank actually shows, not the number the dashboard claims.
SAR 24,400Lead capture, routing, and reporting connected into one system your team runs without you.
AED 23,900Senior direction on what to build, what to buy, and what to skip — a few days a month, not a hire.
$4,500-$13,500/moOne primary path is weighted. The rest is secondary.
Your platforms report four different revenue numbers. The store banked one. Build the layer that reconciles them and gives the team a single number they can act on.
Enquiry volume looks healthy until you reconcile it against collected tuition. Build the system that tracks from search impression to banked payment.
Six tools, three dashboards, no single source of truth. Turn the stack into one operating system the team can run, inspect, and hand off without you.
I ran marketing for the Saudi market, led three agency groups, and built a SaaS product. The cases below are operating decisions — constraints named, numbers reconciled, not just the wins.
How I work7.5× Clean ROAS
A reconciled growth system across paid acquisition, organic search and AI answers.
Ecommerce5.0× Clean blended ROAS
Four platforms claimed SAR 14.2M. The store banked SAR 11.5M. Measurement separated dashboard credit from collected cash.
Mobile commerce4.1× 1.9× Gross / Delivered
The dashboards said 4.1×. Cash after returns and refused deliveries said 1.9×. Built for how people actually buy on mobile.
SaaS / AI SEO1,230 Leads · ~$6.50 CPL
Acquisition built around the product itself: 1,230 leads at ~$6.50 per lead in one operating cycle. Own SaaS; methodology on the case page.
Name the commercial goal, the evidence you have, the constraints, and the measurement gaps. No tool selection until the problem is framed.
Scope the smallest system that moves the number. Name its owners, its handoffs, and the two measures that will tell you it's working.
Ship a working system, connect it to your baseline measurement, and tune performance in the open — no black-box optimisation.
Document the operating model, train the team to own it, and end the engagement cleanly. Ongoing work only where continuous optimisation creates a measurable return.
Thirteen years inside the Saudi market. Three agency groups led. I've sat on the agency side of the table — that's why my numbers reconcile.
Who I amFully remote. I work with founders across Qatar, Saudi, the UAE and the United States. Async-friendly, with calls in your timezone.
The two-number rule: every report shows both the platform-reported number and the real, collected number. You always see gross and delivered.
Both. Systems, content and reporting ship in English and Arabic, including right-to-left layouts and GCC-native phrasing.
I build. Production multi-agent systems, live automations, connected measurement layers — not strategy decks, not prompt templates, not a roadmap you then have to execute yourself.
Every engagement is scoped and priced before you commit — never open-ended. Full pricing, in USD and SAR/AED, is published at /pricing/.
One call. You leave with a written go/no-go scope: the problem framed, the package named, a rough timeline, and an honest answer on whether we should work together.
Free diagnostic, written scope. Marketing audit $2,900 (SAR 10,900 / AED 10,650). Full system $19,500-$39,000 (SAR 73,000-146,000 / AED 71,600-143,200). Full ladder, including fractional bands, at /pricing/.