I built the AI SEO platform — then acquired 1,230 leads for it at ~$6.50 each.

Cost per lead held across campaigns

Three separate campaigns landed within cents of each other on cost-per-lead — the signature of a repeatable acquisition system, not a single fluke that can't be run again.

• Flagship · 814 leads$6.61 / lead
• Campaign B · 218 leads$6.36 / lead
• Dynamic · 128 leads$7.10 / lead
• Campaign D · 70 leads~$6.5 / lead

Cheap leads are easy. Leads that convert are the job.

The flagship campaign produced 814 leads at $6.61 plus 60 sign-up/trial conversions (cost ~$90 each). Dynamic creative kept CPL near $7 and drove 11 downstream conversions — leads that actually became users of an AI SaaS, marketed by the person who built it.

What this proves

I don't just build the AI — I acquire its users, on my own P&L, with numbers I'd show an investor. A founder who has run his own acquisition knows where the spend is wasted and where it compounds, because he has paid for the lesson himself.

Limitations: the SaaS is my own and is anonymized here. Figures are account-aggregated actuals in USD for the campaigns described; conversion counts are platform-reported sign-ups/trials, not audited revenue. A repeatable CPL is evidence of a working system, not a guarantee of any future result.